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The Juliana Theory Open Up About Tooth & Nail

Discussion in 'Article Discussion' started by Melody Bot, Jul 11, 2024.

  1. Melody Bot Jul 11, 2024
    Melody Bot

    Your friendly little forum bot. Staff Member

    This article has been imported from chorus.fm for discussion. All of the forum rules still apply.

    Bret Detar of The Juliana Theory shared their story of working with Tooth & Nail Records on Tik Tok.

    Emotion Is Dead cost $12,000 to make. It sold over 100,000 records in the era where CD’s were $15. that’s over $1million in sales. What we actually made was beyond paltry.

    https://www.instagram.com/reel/C9PzuxqJ3fG/?igsh=MXdhdmZ2YWNmYWl1ZQ==
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  2. cricketandclover Jul 11, 2024
    cricketandclover

    Things have changed.

    lol at the creep from Aiden showing up in the comments
     
    MarkM, Joel Gustafson, Paulms85 and 2 others like this.
  3. thechetearly Jul 11, 2024
    thechetearly

    Regular

    Of course he's right, but this is not exclusive to T&N. Most young artists get taken advantage of by record labels. "Christian" label or not.

    What gets me about the resurfacing of The Juliana Theory though is their desperation to make songs that sound like they belong in their "Emotion is Dead" and "Understand This Is A Dream" era. When in reality, objectively, "Deadbeat Sweetheartbeat" was one of the best (maybe THE best) sawn song album ever. It's a crying shame that it went so under the radar, but just because that last full length effort tanked, doesn't mean you need to take 10 steps back - musically, lyrically, and just pander.
     
    Jfletch and KennyBloggins like this.
  4. Phil507 Jul 11, 2024
    Phil507

    Resident NYC snob Supporter

    I guess the good lord didn't believe in equitable business practices?
     
    SuNDaYSTaR, thechetearly, Phantoms and 3 others like this.
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  6. SuNDaYSTaR Jul 11, 2024
    SuNDaYSTaR

    Trusted Prestigious

    "I remember your band!"

    The band:

    [​IMG]
     
  7. brothemighty Jul 11, 2024
    brothemighty

    Trusted

    damn I didn't know it sold that much

    banger album
     
  8. Phil507 Jul 11, 2024
    Phil507

    Resident NYC snob Supporter

    No slight to Juliana Theory who I do very much like, but the whole "Christian punk/hardcore/emo" scene of the 00's was really insufferable to me as an atheist. A lot of gross self-righteousness mixed with old-fashioned beliefs and insular mentality really bugged me.
     
    Jacktheskipper, artbynickferran, zachmacD and 2 others like this.
  9. KennyBloggins Jul 11, 2024
    KennyBloggins

    Best albums released on earth in 2022 Supporter

    This! I LOVE Deadbeat Sweetheartbeat. But also, Love deserves way more respect than it gets.
     
    thechetearly likes this.
  10. hairtaylor Jul 11, 2024
    hairtaylor

    Regular Supporter

    isn't this called tithing?
     
  11. zachmacD Jul 12, 2024
    zachmacD

    Trusted

    Even as someone who raised in a strict Christian family and very much believed, this scene was insufferable to me. I couldn’t take bands like Underoath or Relient K serious for a long time because of it.

    Underoath speak out about Christianity now and how they were treated by the Christian music scene but they didn’t mind headlining big Christian festivals, at the time, like Cornerstone
     
    MarkM likes this.